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Developing a Smart Social Media Strategy
Presented by:
JD Solomon, moderator: Nicholas Wormley, Quinnipiac University Director of Alumni Relations and Karli Grant, Campus Management Product Manager, presenters |
Social media is not just for students anymore. Faculty, administrators, campuses, and departments can leverage social media sites such as Facebook, YouTube and Twitter to communicate and enhance services to candidates, students, parents and alumni. Are your social media efforts coordinated across the campus or does every department pursue a social media strategy on its own?
Join Nicholas Wormley, director of alumni and parent relations at Quinnipiac University, and Karli Grant, product manager for Campus Management, as they discuss smart social media strategy involving coordinated and consistent messaging.
Join Web Seminar Editor J.D. Solomon and experts in social media for a discussion of questions such as:
• How to identify your audiences and create a relevant social media strategy for each of them
• How to coordinate social media tasks and campaigns among academic and administrative departments
• How to avoid duplication of effort and messaging among departments
• How to take advantage of special features for higher ed on YouTube, Facebook and other social media sites
Scheduled speakers
• Nicholas Wormley, Director of Alumni and Parent Relations, Quinnipiac University, Connecticut
• Karli Grant, Product Manager, Campus Management Corp.
Who will benefit: Recruiters and admissions officers, alumni and advancement officers, public relations and marketing professionals, presidents, vice presidents and senior administrators, and more.
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