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How to Select a CRM Vendor
Presented by:
JD Solomon, moderator, and speakers Nicole Engelbert, Ovum, and Denise Groves, Tarleton State University |
Faced with the need to improve enrollment and retention, colleges and universities are turning to solutions for constituent relationship management, or CRM. The field of CRM is changing rapidly, and vendor solutions vary widely. This Web seminar will present objective information on how to select a CRM vendor from an independent analyst from Ovum. In addition, we will present a case study on how Banner Enrollment Management contributed to significant admissions and enrollment growth at Tarleton State University in Texas..
Our panelists will address the following questions:
• What is the relationship between CRM and student information systems?
• What is institution-wide CRM, and why is it important?
• What are the benefits of having a 360 degree view of the student experience?
• What consideration should be given to analytics and reporting functionality?
• Who are the market leaders in higher-ed CRM and how do their solutions differ?
• What are the practical issues and real-world benefits that arise in a successful CRM implementation?
Scheduled speakers:
Nicole Engelbert, of Ovum, author of the report, “Industry Solutions Guide: Selecting a CRM Vendor in the Higher Education Market (Competitor Focus),” June 2010
Denise Groves, Dean of Enrollment Management/University Registrar, Tarleton State University, Texas
Who will benefit: Presidents, chancellors, vice presidents and directors of enrollment management, recruitment, admissions, and retention, registrars, and CIOs and IT directors.
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